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Project blogs for everyone!
It's important to not underestimate the number of coffees/teas/pastries that were + will continue to be consumed until a logo is finished! Aside from that, one tactic we took to naming + branding this website was Oliver says some combination of words and I sketch the first thing that comes to mind. It works - sort of.
We probably wont' be using any of the above ideas, but if nothing else it's a good exercise in design sprinting.